Avanti West Coast expands low-cost Superfare for flexible travel on cross-border journeys

• Avanti West Coast extends innovative low-cost ticket, Superfare, to Scotland route
• Cheaper fare aimed at those who can be flexible offers one-way ticket from London to Glasgow for £30
• Customers buying Superfare ticket assigned seat 24 hours before train’s departure

Avanti West Coast has extended its innovative low-cost ticket to customers making cross-border journeys on its Anglo-Scot route that can be flexible with their travel plans.

The Superfare ticket, which enables customers to book a journey for a specific date with the choice of morning, afternoon, or evening slots at a cheaper fare – with the exact time of travel being selected by the intercity operator – can now be purchased for journeys between London and Glasgow.

With around 24 hours’ notice, Avanti West Coast will match customers to an empty seat on a quieter train and advise them of their reservation details and train’s departure time.

Available for single journeys between the capital and Glasgow, the one-way ticket costs £30 and comes after the launch of the cheaper fare to other destinations on the West Coast route, including Birmingham, Liverpool, Manchester, and Preston.

Weekday travel dates from Monday 24 April are available to book now. From 20 May, Superfare tickets will be available seven days a week, when tickets for Saturdays and Sundays from 10 June are released following the completion of major upgrade work by Network Rail in Carstairs, Scotland.

Bookings can be made at least seven days and up to 21 days before travel, and the number of tickets available each day will vary.

The fare, currently being trialled by Avanti West Coast, is aimed at people who would not normally opt to travel by train to their favoured destination. As part of the trial, the train operator has partnered with discount website, Student Beans, to promote the offer to its members.

Sarah Copley, Executive Director for Commercial at Avanti West Coast, said: “We’re excited to rollout our Superfare ticket on our Anglo Scot route, so more customers who have flexibility around travel times can enjoy cheaper fares to another destination on the West Coast. Customers simply pick the date and time of day they wish to travel, then 24 hours before their journey we match them to an empty seat onboard a specific train with a reservation.

“By offering a quick and easy way to select even more cost-effective fares, we hope to make it simpler for customers to find the right ticket for their needs, while encouraging others to take the train.”

ENDS