Avanti West Coast introduces innovative low-cost Superfare for flexible travel
Customers who can be more flexible with their journeys can save money with Avanti West Coast's new ticket.
- Train operator offers a new low-cost ticket aimed at customers who can be more flexible with their journeys.
- Customer buys a ticket for a date and will receive their train’s departure time 24 hours in advance.
- Fares are fixed by destination and start from £12 for a one-way ticket between London and Birmingham.
Avanti West Coast has launched an innovative low-cost ticket aimed at customers who can be more flexible with their journeys.
Superfare tickets will enable customers to buy a ticket for a specific date with the choice of morning, afternoon or evening slots, but the time will be selected by the intercity operator.
Around 24 hours before their journey, customers will be matched to an empty seat on a quieter train.
They will then be told the time of their train’s departure and their seat reservation.
Superfare tickets are available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly. Prices are set at fixed amounts with one-way fares costing between £12 and £22.
The number of tickets available on a route each day will vary and bookings can be made at least seven days and up to 21 days before travel.
Superfare tickets are currently being trialled by Avanti West Coast. It is aimed at people who would not normally opt for the train to travel to their favoured destination. The operator has also partnered with discount website Student Beans to promote the offer.
Sarah Copley, Executive Director for Commercial, said: “Superfare tickets are aimed at customers who can be more flexible with their journeys. Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation.
“We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”
Notes to editors
Notes to editors
Superfare tickets are a trial with 100,000 available until the end of July. They are available on an independent website - https://avantisuperfare.co.uk/
Below are the set prices:
- One-way between London and Birmingham - £12
- One-way between London and Liverpool – £15
- One-way between London and Manchester – £20
- One-way between London and Preston – £22
About Avanti West Coast
Avanti West Coast, operator of intercity rail services on the West Coast Main Line, is a joint venture between FirstGroup and Trenitalia, delivering a cleaner, greener railway that drives the West Coast forward.
We’re on a mission to revolutionise train travel. Our refurbed Pendolinos are returning to the rails, with a £117m investment that’s delivering best in class comfort. Rebuilt using sustainable materials wherever possible, including tables made from recycled plastic bottles, our upgraded fleet offers 25,000 brand new seats, free Wi-Fi, onboard recycling and much more.
New Hitachi trains are set to replace our Voyager trains from 2023, leading to a 61% cut in carbon emissions. Quieter and roomier, with more reliable Wi-Fi, wireless charging for electrical devices and a real-time customer information system, the new 23-strong fleet is the result of a £350m investment in sustainable travel.
We’re tackling climate change wherever we can, from reducing energy and water use to training drivers in eco-driving techniques and sourcing food and drink from local suppliers. Our goal is to be net zero carbon by 2031. We’re on track.
For the latest news, visit the Avanti West Coast Media Centre: https://newsdesk.avantiwestcoast.co.uk/