News
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![Club Avanti wins at Marketing Society Awards](https://cdn.prgloo.com/media/b4a911e903164af7ac814e02fba19550.jpeg?width=442&height=663)
Avanti West Coast’s loyalty programme wins at leading marketing awards
Club Avanti wins the ‘Customer Engagement and Loyalty’ category at the Marketing Society Awards
![Last Pendolino Event](https://cdn.prgloo.com/media/9dedb2d0283b447ea0590b523aaa41e3.jpg?width=442&height=663)
Final Pendolino refurbished as part the UK’s biggest fleet upgrade
Avanti West Coast welcomes the 56th and last refurbished Pendolino into its fleet at an event at Alstom's Widnes facility.
![Avanti West Coast Superfare Railway Innovation Awards](https://cdn.prgloo.com/media/f8b4494b561a48009485cb68c01ebbd8.jpg?width=442&height=663)
Avanti West Coast’s low-cost Superfare ticket wins innovation award
Superfare won the “Passenger experience” category at this year’s Railway Innovation Awards
![Award West Coast team celebrate International Loyalty Award win](https://cdn.prgloo.com/media/c9f86efcce7749268fdee8644c603233.jpg?width=442&height=663)
Avanti West Coast’s loyalty programme wins international award
'Club Avanti' is honoured at the International Loyalty Awards
![Standard Premium - Refurbished Pendolino](https://cdn.prgloo.com/media/0c5e7f96e57d461aa92034394bf99bc5.jpg?width=442&height=663)
Avanti West Coast celebrates third anniversary of Standard Premium with reduced price advance tickets for summer
Three classes of travel goes from strength to strength as Standard Premium enjoys record year.
![Avanti West Coast Superfare ticket phone](https://cdn.prgloo.com/media/940eedc1229346fe909c621fb633d959.jpg?width=442&height=663)
Avanti West Coast’s low cost Superfare ticket extended to more destinations
More £9 tickets up for grabs as Avanti West Coast extends its Superfare range.
![Avanti West Coast's Superfare awarded at Spotlight Rail Awards](https://cdn.prgloo.com/media/340148a856544c7693225df7cc6b4127.jpg?width=442&height=663)
Avanti West Coast’s low-cost Superfare ticket wins at Spotlight Rail Awards
The Superfare ticket won the “Delivering for the Customer” category at the annual awards.
![Avanti West Coast DHL 1](https://cdn.prgloo.com/media/f5ade1ac8da749c6841957d3aaddfc18.jpg?width=442&height=663)
Avanti West Coast and DHL Supply Chain team up on innovative solution to reduce food waste
Avanti West Coast and DHL Supply Chain roll out temperature monitoring devices across catering operations in UK rail industry first.
![Avanti West Coast Superfare ticket phone-3](https://cdn.prgloo.com/media/52d7d7ec95a7407ba3d56b941482744e.jpg?width=442&height=663)
Birmingham to London for less than a tenner with Avanti West Coast Superfare
Avanti West Coast introduce new £9 Superfare ticket between Birmingham and London Euston.
![Avanti West Coast's new Hitachi train (sets 805003 and 805001) on test in North Wales. Credit - Terry Eyres](https://cdn.prgloo.com/media/e1d86f1e3ad341699be6d3f55f51d9f8.jpg?width=442&height=663)
Avanti West Coast’s new Hitachi train makes first test run to Chester and North Wales
Avanti West Coast’s new fleet marked a major milestone yesterday with its first journey to Chester and North Wales.
![Innovation Awards 2023 - Pendolino Refurbishment Project](https://cdn.prgloo.com/media/cb25984f142e4b77b18af8718fa1e0fd.jpg?width=442&height=663)
Pendolino refurbishment recognised at the 2023 Railway Innovation Awards
The UK's largest ever fleet upgrade picks up the Major Project of the Year award at the 2023 Railway Innovation Awards.
![Avanti West Coast Superfare ticket booking on laptop](https://cdn.prgloo.com/media/5d77f3c70bba4d3eae2e9572e7d453cc.jpg?width=442&height=663)
Avanti West Coast introduces innovative low-cost Superfare for flexible travel
Customers who can be more flexible with their journeys can save money with Avanti West Coast's new ticket.