Avanti West Coast is named as one of the UK's top 10 Inclusive Employers
Train operator shortlisted in the prestigious LGBT Awards for its Live Proud initiative
- Shortlisted by the British LGBT Awards alongside well-known brands and celebrities including RuPaul, Cara Delevingne and Eugene Levy
- Nominated following the launch of the Pride Train which is a symbol of inclusion
- Winners to be announced at an awards ceremony on 27 August
Avanti West Coast has been named as one of the top 10 Inclusive Employers in the UK for its commitment to the LGBTQ+ community.
The long-distance rail operator has been shortlisted in the Inclusive Employer or Company category at this year’s prestigious British LGBT Awards – the biggest awards of its kind in the country with a range of celebrity nominees including RuPaul, Cara Delevingne and Eugene Levy.
The awards panel recognised Avanti West Coast after the introduction of Live Proud last year. The initiative was developed in conjunction with the operator’s LGBTQ+ network and inclusion council with the objective of achieving inclusivity within the company.
As part of Live Proud, the rail operator launched what was termed “the biggest Pride flag in the UK” – a 265 metre-long, 11 carriage Pendolino train wrapped head to toe in the Progressive Pride colours.
Aptly named Progress, the Pride Train was launched last summer with the UK’s first full LGBTQ+ train crew operating its maiden service. Unlike most Pride Trains, Progress runs across the year.
Paul Austin, a train manager for Avanti West Coast, who was part of the crew for the Pride Train launch, said: “I am very lucky to work for an employer where I can not only be myself without fear but where I am celebrated. Avanti West Coast cares about inclusion in all forms and continually works with its staff to create a truly inclusive workforce that I’m proud to be a part of.”
Avanti West Coast’s Executive Director, Commercial, Sarah Copley said: “I’m incredibly proud that Avanti West Coast has been recognised as one of the top 10 inclusive employers in the UK. Our Live Proud campaign comes from the heart. It was created by our people, and driven by our LGBTQ+ network, determined to develop something unique and meaningful which speaks volumes about our values. The Pride Train – named Progress – has become a symbol of our commitment to a complete culture of diversity and inclusion for our colleagues and the communities we serve. We’re always listening to one another, ensuring we promote a culture we can be proud of with a strategy that’s right and relevant. Having created the biggest Progress Pride flag in history, we’re proud to wear our heart on our sleeve as Progress travels up and down the West Coast Main Line 365 days a year.”
The Live Proud campaign and the Pride Train are part of a wider Diversity and Inclusion Strategy.
Diversity and Inclusion Lead at Avanti West Coast, Melanie Hockenhull said: “Being nominated as one of the Top 10 Inclusive Employers reflects the hard work and dedication of our people to continually make Avanti West Coast a great place to work. Creating an inclusive workplace cannot be the responsibility of one person or team. From our LGBTQ+ staff network, to our brand and PR teams, we’ve worked together to make LGBTQ+ inclusion a reality. But we also know there’s more to do, and we look forward to developing our approach.”
Founder of the British LGBT Awards, Sarah Garrett MBE, said: "These awards shine a light on those who stand shoulder-to-shoulder with the LGBT+ community.
“Avanti West Coast, like all of those of the shortlist, is thoroughly deserving of this nomination due to an ongoing commitment to raising awareness of, or advancing, LGBT+ rights. Avanti West Coast is a brilliant example of a business which puts inclusivity and diversity at its heart.”
Melissa van der Haak
Notes to editors
For more information or interview requests contact Avanti West Coast Senior PR Manager Melissa van der Haak: 07399 819 880
About the British LGBT Awards.
The British LGBT Awards is Britain's biggest LGBT+ awards event. It recognises people in the public eye, brands and organisations with a track record of promoting equality and diversity. The 2021 Awards ceremony will be held on 27 August where the winners will be announced.
About Avanti West Coast
Avanti West Coast, operator of intercity rail services on the West Coast Main Line, is a joint venture between FirstGroup and Trenitalia, delivering a cleaner, greener railway that drives the West Coast forward.
We’re on a mission to revolutionise train travel, linking together the towns and major cities of the UK to create an iconic railway the country can be proud of. We’ve got big plans including a fleet of new intercity trains, as well as the complete refurbishment of the existing Pendolino train fleet. We will introduce more train services every week with new routes added, and a much-improved onboard service with enhanced free Wi-Fi, plug sockets, 25,000 brand new seats and improved catering. Since 8 December, passengers have benefitted from improved passenger compensation, available for journeys delayed by just 15 minutes.
For the latest news, visit the Avanti West Coast Media Room: https://newsdesk.avantiwestcoast.co.uk/
Press Office: 0845 000 3333