Avanti West Coast launches customised real-time journey updates onboard

• Train operator develops new onboard service that updates customers on journey status
• ‘Track My Train’ keeps customers informed onboard at the tap of a screen
• Customers can track their train in real-time using own device

Avanti West Coast has launched a new passenger information service giving real-time journey updates to customers at their fingertips.

The onboard service called ‘Track My Train’, enables customers to follow the progress of the train they’re travelling on in real-time, using their own personal device.

Accessed exclusively through Avanti West Coast’s Wi-Fi homepage at the tap of a screen, Track My Train brings together live updates of a train’s journey and onward connections, tailoring it to each customer’s journey.

Developed in partnership with transport infotainment specialist, GoMedia, the onboard service uses live data from industry systems to show exactly where a train is, estimated arrival times along the route, any disruptions, and departure details for other rail services – all in one place. Therefore, customers can check the status of their journey without having to switch between screens or filter information.

To stay up-to-date onboard customers simply connect their device to the Wi-Fi and select the Track My Train icon. The tool auto-populates information relating specifically to the customer’s journey – helping to make the end-to-end experience more seamless. 

The technology is the latest initiative to be rolled out across Avanti West Coast’s fleet of Pendolino and Super Voyager trains. It follows on from the introduction of Avanti Media – a free on-board entertainment service that allows customers to stream movies, TV box-sets, games, magazines and newspapers to their personal device.

Bob Powell, Customer Proposition Director at Avanti West Coast, said: “We know how important it is for our customers to stay informed during their journey and Track My Train helps to do just that. This new service makes it easier for customers to follow their train’s progress while onboard, by providing concise and reliable information, tailored to journeys in real-time, at the tap of a screen.

“It has been great to work with GoMedia to develop this technology and we’re excited to offer it as part of our latest initiative to enhance the overall experience when travelling with us.”

Roger Matthews, managing director at GoMedia, adds: “Providing passengers with real-time information about their individual route, including connections and stations, creates a truly personalised experience, giving users control over their entire journey, door-to-door. This is now more important than ever with changing restrictions on the way we use public transport.”

ENDS