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Avanti West Coast Together We Roll Dutton Viaduct

Avanti West Coast invites public to capture spirit of rail route with new photography competition

Avanti West Coast launches Together We Roll Photography Competition to celebrate local people and places.

  • Avanti West Coast launches Together We Roll Photography Competition
  • Public invited to capture spirit of communities across West Coast as UK marks 200th anniversary of railway
  • Competition aims to highlight role railway plays in connecting people and places

Avanti West Coast is inviting keen photographers to capture the spirit of communities across its route as part of a unique competition to celebrate the local people and places.

The Together We Roll Photography Competition is encouraging professional, emerging, and amateur photographers to share an image that perfectly captures the spirit of a community to the West Coast Main Line.  

It is designed to acknowledge the role the railway plays in connecting people and places, as the UK marks 200 years of the modern railway.

Whether it is cultural heritage, personal interactions or celebrations, the intercity operator wants to showcase the people and places, while recognising their connection to the railway during this anniversary year.

The competition follows the launch of the train operator’s Together We Roll train wrap – a bespoke artwork created by digital artist, Baraka Carberry, that celebrates the ethnicity of employees and communities across its network and underpinned by its Equality, Diversity and Inclusion strategy.

The competition opens on 18 November and closes on 14 December 2025. Entries can be submitted for the following categories: Emerging artists; Amateur photographers; Professional photographers; and Our People.

Successful entrants will have their work shown as part of a presentation during a private event hosted by Avanti West Coast at The National Gallery in London, as well as published in Modern Railways Magazine, displayed at stations on the West Coast Main Line and receive a pair of First Class tickets.

A judging panel, including Baraka Carberry, professional photographers, and railway journalists will choose the winning entries, forming a collection of images that showcase communities across the West Coast. 

Jo MacPhail, People Director at Avanti West Coast, said: “Our Together We Roll train wrap is all about celebrating the people who live and work on the West Coast Main Line and with 2025 being a special year for the railway we felt it was a great opportunity to capture the spirit of communities across our route.

“This competition is designed to showcase the vibrant towns, cities, as well as people we serve and celebrate their connection to the railway through the lens of keen photographers. We hope to capture a unique snapshot of the West Coast that can be enjoyed by the millions of people who travel through our stations each year.”

Baraka Carberry said: “I am so excited to take part in judging for this competition. I cannot wait to see people celebrate culture celebration and joy through art! It feels like everything has come full circle and now the public is part of this “Together we Roll” artistic process! Just remember to stay unique and true to yourself because no one else can but you.” 

For more information and to enter, visit: https://www.avantiwestcoast.co.uk/together-we-roll
  
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Contact Information

Press Desk

Avanti West Coast

press.desk@avantiwestcoast.co.uk

Notes to editors

Main image: Evero 807010, which is wrapped in the Together We Roll artwork, travelling across Dutton Viaduct.

About Avanti West Coast   

Avanti West Coast, operator of intercity rail services on the West Coast Main Line, is a joint venture between FirstGroup and Trenitalia, delivering a cleaner, greener railway that drives the West Coast forward. Avanti West Coast serves key UK cities, including London, Birmingham, Manchester, Liverpool, Glasgow as well as North Wales.

We’re on a mission to be the transport of choice – connecting customers and communities along the West Coast. Our award-winning Pendolino refurbishment programme transformed the UK’s hardest working fleet with all 56 of the iconic trains providing best-in-class comfort.

Our Evero fleet, which offers more seats, improved comfort, and a substantial cut to carbon emissions, was introduced in June 2024 and is the result of a £350m investment in sustainable travel. Built by Hitachi, the 23-strong fleet, consisting of 10 seven-carriage electric trains and 13 five-carriage bi-modes, serves routes from London to the Midlands, Chester, North Wales and the North West.

We want to make a positive difference to the people and places we serve – helping to drive economic growth, green travel, and break down barriers. Our efforts to contribute to society and enable people to benefit from the opportunities rail offers through purpose-led initiatives including Feel Good Field Trips and award-winning female driver recruitment campaign has seen us create over £1billion in social value impact.

We’re tackling climate change wherever we can, from reducing energy and water use to training drivers in eco-driving techniques and sourcing food and drink from local suppliers. Our goal is to be net zero carbon by 2031. We’re on track.

For the latest news, visit the Avanti West Coast Media Centre: https://newsdesk.avantiwestcoast.co.uk/

Press Office: 0845 000 3333