Avanti West Coast’s loyalty programme wins at leading marketing awards
Club Avanti wins the ‘Customer Engagement and Loyalty’ category at the Marketing Society Awards
- Avanti West Coast is honoured at the Marketing Society Awards
- Club Avanti wins the ‘Customer Engagement and Loyalty’ category
- The programme has attracted over 375,000 members in the first two years
Avanti West Coast’s loyalty programme Club Avanti has been honoured at the annual Marketing Society Awards.
The intercity operator scooped the Customer Engagement and Loyalty category at the event which is regarded as the leading marketing awards in the UK.
At the ceremony the judging panel highlighted the operator’s “dedication to putting customers at the heart” of Club Avanti to deliver new “levels of engagement” and benefits for them.
This award win comes just two months since the loyalty programme was successful at the International Loyalty Awards.
Club Avanti is pivotal in the train operator’s goal to provide customers with great value for money and encourage them to choose the train over other modes of transport. Since its launch two years ago, the scheme has attracted over 375,000 members, with £5 million worth of reward journeys, in Standard Premium and First Class, awarded on Avanti West Coast services.
When joining Club Avanti new members get 10 percent off their next return journey, a free welcome hot drink and 10 percent off all items at the Onboard Shop. If members make nine journeys within 12 months from their joining date, they are elevated to Gold status and qualify for one free Standard Premium return journey. Platinum membership is achieved by members who make 21 journeys, and therefore rewarded with a free First Class return ticket.
Sarah Copley, Commercial Director at Avanti West Coast, said: “I’m delighted that Club Avanti has been recognised again for the benefits it delivers to our customers. The loyalty scheme is really popular, and the number of members continues to grow with more joining every month.’’
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About Avanti West Coast
Avanti West Coast, operator of intercity rail services on the West Coast Main Line, is a joint venture between FirstGroup and Trenitalia, delivering a cleaner, greener railway that drives the West Coast forward.
We’re on a mission to revolutionise train travel. Our refurbed Pendolinos returned to the rails in June 2024 following a £117m investment programme that’s delivered the best in class comfort. Known as the UK’s hardest working fleet, all 56 of these iconic trains have been transformed and now boast better seats, improved lighting, new interior carpets, customer-friendly passenger information screens, additional luggage space, power points at every seat and refurbished toilets.
Our new Evero fleet was introduced in June 2024 and will replace our Voyagers. Built by Hitachi, the 23-strong fleet, consisting of 10 seven-carriage electric trains and 13 five-carriage bi-modes, will serve routes from London to the Midlands, Chester, North Wales and the North West, leading to a substantial cut in carbon emissions with an increase in seats, and offering improved comfort. Quieter and roomier, with more reliable Wi-Fi, wireless charging for electrical devices and a real-time customer information system, these new trains are the result of a £350m investment in sustainable travel.
We’re tackling climate change wherever we can, from reducing energy and water use to training drivers in eco-driving techniques and sourcing food and drink from local suppliers. Our goal is to be net zero carbon by 2031. We’re on track. For the latest news, visit the Avanti West Coast Media Centre: https://newsdesk.avantiwestcoast.co.uk/
Press Office: 0845 000 3333