Success for Avanti West Coast at the National Transport Awards 2023

• West Coast operator awarded Campaign of the Year for 2023
• Campaign led to record numbers of applicants from women for train driver roles
• Awards showcase those who have made a significant contribution to enhancing transport networks in the UK

Avanti West Coast has been honoured at the prestigious UK National Transport Awards for its initiative to recruit more women train drivers.

Pulling in the Right Direction, the West Coast operator’s recruitment drive was awarded Campaign of the Year.

At the heart of the campaign to encourage women to apply was a mural, depicting Karen Harrison, one of the UK’s first female train drivers.

The 8 x 5 metre mural at London Euston station was designed by renowned street artist Akse and was intended to tackle the stereotype that driving a train is a job for men. Such was its impact, the impressive artwork is now on permanent display.

As a result of the campaign, a record number of applications, over 1500, were received from women with successful applicants due to start their training next year.

“Karen Harrison fought for women’s rights and the rights of other minorities in rail. So it’s fitting that her legacy lives on, and this award is for Karen and all those who have, and hope to, follow in her footsteps,” said Daisy Hawker Wallace, Head of PR at Avanti West Coast.

Celebrating their 20^th anniversary, the UK National Transport Awards looks to shine the spotlight on the dedication, expertise, success and innovation of those working to continually enhance the transport networks across England, Wales, Scotland and Northern Ireland.

Main image: The Avanti West Coast team pictured with event host Jeremy Vine.